Case overview
This is the second outfitter acquired by the owner of Coin Lavigne. Following the success of the first project, we were contracted to create his new website from scratch. We were able to gather some text and images, but everything needed to be updated over time.
We quickly developed the new website, initially in French, as requested by the owner. With significant work required for the renovation of the cottages on the lake shores, we had to manage the workload within a tight budget.
Our tasks included rebuilding the website structure and reformatting maps, images, and the logo. We added a newsletter system, videos, and a contact form. We also set up Google tools, including My Business, Maps, Analytics, Search Console, and AdWords. We handled content writing and created confirmation forms.
Finally, we completed the project by performing both organic and structural SEO.
Involvement
How it all began...
After the success of the first website project for Coin Lavigne, the owner wanted us to handle the website for his new acquisition.
The workflow and quality of service were already well-established, and the trust between the parties was solid. Thus, we simply followed the same methodology.
Once the new website was launched, the growth of the new outfitter surpassed that of the first one. Since the acquisition, the owner has been able to renovate several cottages and add more to expand his business. We adjusted the website accordingly and anticipate revamping it soon with new features and options. We will also proceed with the translation and adjust the SEO.
In conclusion, we have successfully maintained high performance standards and ensured customer loyalty for the business owner.
Our Approach
We employed a systematic and organized approach by outlining a clear series of steps before starting the project.
In Phase 1, we focused on gathering relevant text content, performing some writing tasks, importing and reformatting images, adjusting the website structure, and beginning the integration process.
In Phase 2, our tasks included restructuring the email systems, adding and configuring Google tools, implementing organic and structural SEO strategies, and collecting analytics data.
In Phase 3, we optimized organic SEO, launched and refined AdWords campaigns by improving the keyword list, created a mass mailing account, and sent out promotions to stimulate the market.
The Results
The results were remarkable. By the end of 2018, just three months later, the statistics were impressive, with over 4,800 users visiting the new website and nearly 18,000 page views recorded.
The GTmetrix report showed a Grade A status, with an 88% performance score and a 97% structure quality. The website responds quickly, and the mobile and tablet compatibility is excellent.
Our customer’s satisfaction is complete, and he is eager to revamp his website with us in the future.
