Case overview
At the client’s request, we developed a website that marks her first online presence for her business. As a new entrepreneur in massage therapy, she wanted a site that perfectly embodies her career choice and highlights her unique skills.
This site is designed to be both harmonious and well-structured, faithfully reflecting her work through attractive colors and an artistic design. It clearly and engagingly presents all the options she offers to her clients.
It is a unilingual site, equipped with all the essential features, transparently displaying her services and rates. Although the site is not transactional, it has been carefully optimized to ensure maximum visibility on search engines. Additionally, it includes an easy-to-use appointment scheduling system and an intuitive contact form, thus facilitating client engagement and ensuring smooth and professional interaction.
Involvement
How it all began...
The client, a massage therapist, was offering her services to a member of my family. As she was completing her training and needed practice, she also felt the need to establish an online presence as a new self-employed worker.
We offered to create her website and handle the details, presenting her with additional options to position her business on search engines.
Our efforts paid off, and today her clientele is growing.
Our Approach
We implemented a systematic and organized approach by outlining a clear series of steps before beginning the project.
In Phase 1, we focused on gathering relevant text content, importing and reformatting images, adjusting the website structure, and starting the integration process.
In Phase 2, our tasks included setting up the email system, adding and configuring Google tools, implementing organic and structural SEO strategies, and gathering analytics data.
In Phase 3, we linked her booking system to the website, added a gift card option, and included her service areas as an additional page. We also enhanced her visibility by listing her business on our Info-Clic Business Directory.
The Results
The client is very satisfied.
The GTmetrix statistics are excellent, with a Grade A, 88% performance, and 97% structure.
The website is fast and also has strong visibility on search engines.
