Case overview
This project marked the client’s first venture into establishing an online presence, as it was her very first website. She provided all the text content and images and expressed a desire for a bilingual site. Additionally, she required a logo to represent her brand.
We established a robust website structure to facilitate easy navigation and ensure a user-friendly interface. An efficient email system was set up to streamline communication and support her business needs.
For branding, we designed a professional and visually appealing logo that captures the essence of her business, contributing to a cohesive brand identity.
This comprehensive approach ensured that the client’s first website was not only functional but also positioned her brand effectively on search engines.
Involvement
How it all began...
A close friend approached me for help with creating a website for her business. She was unsure where to begin and how to build a website.
After a conversation and some exploration with her, we gathered the necessary information, and I showed her where to find free images. I offered to design a logo for her and asked her to prepare all the text and image content.
In the meantime, I installed the CMS, set up the structure, and created the requested forms. Once the integration was complete, we handled the translation and implemented both organic and structural SEO.
After the website was finished, I also added her business to Info-Clic, our business directory, to enhance her visibility on search engines.
Our Approach
We implemented a systematic and organized approach by outlining a clear series of steps before starting the web project.
In Phase 1, we focused on gathering relevant text content, importing and reformatting images, adjusting the website structure, and beginning the integration process.
In Phase 2, our tasks included setting up forms, adding external video links, and completing the translation.
In Phase 3, we focused on executing both organic and structural SEO.
The Results
The client is very satisfied with the final result. She benefits from a loyal clientele thanks to the type of service she offers. All the information is accessible, and visitors can even leave their testimonials.
The website is very fast and has a clean design that perfectly matches the client’s needs and image. The GTmetrix statistics are excellent, with a Grade A, 100% performance, and 99% structure.
The website also enjoys strong visibility on search engines, which contributes to the growth of her client base.
