Case overview
This project involved a complete overhaul of the original website, which had several technical shortcomings.
The site was unilingual in French and suffered from a significant lack of text content, broken images, incomplete Google tools, and an inefficient navigation structure.
The mandate included the full installation of the content management system and the implementation of a simple and smooth hierarchy that incorporated the company’s portfolio. We also needed to validate the Google tools, add a form, translate the site, and perform the organic and structural SEO for the new website.
Involvement
How it all began...
The client contacted us to explore the different options available for redesigning his website.
The key points included showcasing his brand, creating a fluid and well-structured site featuring an artistic portfolio of his clients, as well as translation and SEO to enhance visibility.
The selection of the theme was crucial to achieve the desired visual results.
Additionally, training was necessary so he could edit, modify, and add additional elements to the site.
Our Approach
We employed a systematic and organized approach by outlining a clear series of steps before initiating the project.
In Phase 1, we focused on gathering relevant text content, importing and reformatting all images, and adjusting the website structure.
In Phase 2, our tasks included the integration phase, creating the contact form, validating Google tools, integrating the portfolio, and adding multiple internal and external backlinks.
In Phase 3, we carried out the translation and implemented both organic and structural SEO to improve indexing on search engines.
The Results
The client was impressed with the result and delighted by the visual aspect. Although a few adjustments were needed, the final outcome was outstanding.
The GTmetrix statistics were excellent, with a Grade A, 96% performance, and 91% structure.
The website responds quickly and has a strong visibility on search engines.
