Case overview
The initial project involved a complete redesign of the website in two languages. Subsequently, our task was to perform SEO.
We were also tasked with writing and translating the texts, reformatting the forms and installing the structure for a newsletter system.
Additionally, all the graphic elements required a complete overhaul, as well as the configuration of Google tools.
How it all began...
As a client of the Bayat Dental Center, we had the opportunity to redesign their website. The project was challenging, as everything had to be recreated from scratch.
We installed a new content management system on a WordPress platform. The client wanted a bilingual site, an update of Google tools, SEO, forms, and a newsletter system.
We were also tasked with writing and translating the texts.
Our Approach
We followed a systematic and organized approach by establishing a clear series of steps before starting the project.
In Phase 1, we installed the CMS, changed the WordPress theme, and set up the site structure.
In Phase 2, we gathered all relevant text content and rephrased it. We imported and reformatted the images, adjusted the website structure, and began the integration process.
In Phase 3, our tasks involved restructuring email systems, adding and configuring Google tools, implementing both organic and structural SEO strategies, and adjusting various forms.
In Phase 4, we focused on optimizing organic SEO, translating the website into French, creating a mass mailing account, and sending out promotions to stimulate the market.
The Results
Regarding the site’s performance on GTmetrix, we moved from a grade D, with a performance of 57% and a structure of 48%, to a grade A, with a performance of 97% and a structure of 100%.
