Case overview
This project was built from the ground up because the client lacked the time and expertise to handle it herself. We retrieved the logo and images, while the texts were supplied by the owner.
We developed an intuitive navigation structure and integrated all the elements. Additionally, we set up Google tools and connected them to the website.
As the site evolved, we established an online store to enhance the client’s business.
Involvement
How it all began...
The company was contacted through a neighbor who was a bricklayer and purchased his clothing from Broderie de Patriotes.
The evolution of the company allowed its owner to acquire a store specializing in trophies, medals, and commemorative plaques. This enabled her to offer new services while expanding the range of products and promotional items.
Over time, the company became Broderie et Trophée des Patriotes, strengthening its position in an already very competitive market.
The company’s online presence is undeniable and well-established. Its number of clients continues to grow, with many returning to place new orders.
Our Approach
We utilized a systematic and organized approach by outlining a clear series of steps before beginning the project.
In Phase 1, we focused on gathering relevant text content, importing and reformatting images, adjusting the website structure, and starting the integration process.
In Phase 2, our tasks included restructuring email systems, adding and configuring Google tools, implementing organic and structural SEO strategies, and collecting analytics data.
In Phase 3, we concentrated on optimizing organic SEO.
In Phase 4, we developed and implemented the online shop as part of the website redesign.
The Results
The results speak for themselves…
Comparing the first quarter of 2018 and 2024:
