Case overview
The task requested was to verify the setup of Google tools and to continue with both organic and structural SEO efforts.
How it all began...
The client, a computer parts supplier for my web partner, had initially requested that we create his website. Later, he decided to manage it himself.
He later realized that his website lacked visibility on search engines and returned to us to handle the SEO.
Our Approach
We adopted a systematic and organized methodology by defining a clear set of steps before begining the execution of the tasks.
In Phase 1, we accessed the client’s Google account in order to validate all the parameters
In Phase 2, the task was to implement organic and structural SEO. We also reviewed all the image details.
The Results
The GTmetrix statistics were excellent for an online store with: a Grade B, a performance score of 87%, and a structure score of 91%.
The website responds faster and benefits from good visibility on search engines.