Case overview
The tasks were minimal but necessary. Adjustments to the Google tools were required, and both organic and structural SEO needed to be implemented.
Involvement
How it all began...
As a client of the chiropractor, I spoke with her about her website and its performance on search engines.
She wanted to improve her results and asked me to address any issues if possible.
We identified that the two major areas needing improvement were the fine-tuning of the Google tools and implementing a robust organic and structural SEO strategy. All information was to be communicated to her webmaster, as the website was not built on a WordPress platform.
Our Approach
We adopted a systematic and organized approach by establishing a clear set of steps before beginning the project execution.
In Phase 1, the process involved importing, reformatting, and renaming the images.
In Phase 2, the task was to fine-tune the Google tools.
In Phase 3, the focus was on implementing both organic and structural SEO. The text files were transferred to the client’s webmaster so he could carry out the work on the website.
The Results
The results were really good… Only after 4 weeks, the website had a very good indexing on search engines. Almost all the pages came out on the first search results page upon keywords requests.
The GTmetrix statistics were outstanding, with a Grade A, 92% performance, and 93% structure.
The client was more than satisfied with the results.
