Case overview
This unique project was initiated and developed for our own purpose.
Our aim was to implement a subscription system to generate residual income.
The goal was to provide businesses with a more affordable option to list themselves online, compared to the rates offered by similar service providers.
We designed a bilingual website featuring advanced search filters and geolocation capabilities, combined with an improved and appealing design.
Involvement
How it all began...
We took the initiative to develop this business directory because our competitors offer services that are too expensive, often poorly indexed, with unengaging presentations, and platforms that are difficult for users to navigate.
Therefore, we created our own platform, featuring a modern and attractive design, and integrating numerous sophisticated filters to provide clients with an unparalleled opportunity to publish information about their businesses, announce events, and even post job offers.
For users searching for a company, our platform greatly simplifies the process through advanced search tools that allow searches by keywords, company names, geolocation, categories, regions, and much more.
In addition to these features, we launched an online store offering a wide range of promotional items designed to attract and retain customers.
Organic and structural SEO was a priority for us to ensure better indexing than our competitors, thus providing optimal visibility for the businesses listed on our platform.
Our Approach
We employed a systematic and organized approach by establishing a clear set of steps before begining the project execution.
In Phase 1, we focused on gathering relevant textual content, importing and reformatting images, adjusting the website structure, and beginning the integration process.
Phase 2 involved restructuring the email systems, adding and configuring Google tools, and implementing organic and structural SEO to enhance search engine indexing.
In Phase 3, we translated the website, added listings, events, and job offers, fine-tuned the filters, and incorporated additional options for listings. We also enhanced the presentation to engage our market and improve the user interface, ensuring a seamless and enjoyable user experience.
The Results
The results are impressive. The visual design is highly inviting, the filter tools are fine tuned, and the interactive map clearly displays the locations of businesses, events, and job offers. The platform is user-friendly, and the wealth of available details is extensive.
We now have nearly 2,000 businesses listed on the website, with excellent indexing. This tool offers an effective alternative for businesses to establish an online presence without needing their own website, as each business has its own dedicated page.
The GTmetrix report is robust, with a B Grade, an 87% performance score, and a 92% structure score.
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