Case overview
We were tasked with completely rebuilding the website from scratch.
We needed to add a second language and perform comprehensive organic and structural SEO.
Although basic email and Google tools were set up, they were not fully optimized. We had to reconfigure some of them to ensure optimal results.
Finally, the entire visual design required a complete overhaul.
Involvement
How it all began...
I met the client during a minor car accident with him. After a cordial exchange, we swapped business cards. The client then contacted me to discuss his website.
His needs were simple, but several issues needed to be addressed to achieve good indexing results on search engines.
We established a work mandate and a timeline to follow in order to complete the site redesign and improve online performance.
Everything went smoothly, and the client was fully satisfied.
Our Approach
We adopted a systematic and organized approach by outlining a clear set of steps before beginning the project execution.
In Phase 1, the process included gathering relevant text content, importing and reformatting images, adjusting the website structure, and beginning the integration phase.
In Phase 2, the tasks involved restructuring email systems, verifying Google tools, and implementing both organic and structural SEO.
In Phase 3, we translated the website into French and then transferred it back to the client’s server.
The Results
The client was impressed with the results and thrilled with the visual design. Despite needing a few adjustments, the final outcome was excellent.
The GTmetrix statistics were outstanding, with a Grade A, 96% performance, and 92% structure.
The website loads quickly and has strong visibility on search engines.
